Marketing Your Custom Layout/Template Online

Posted by Methylated on August 27, 2012

Post your template on any or all marketplaces and forums that contain marketplaces. Be sure to read the item submission rules of each location to make sure you aren’t violating their rules by posting your layout in multiple places (unless you are posting it there exclusively.)

This includes the Envanto marketplace (i.e., ThemeForest), Digital Point, Warrior Forum, WickedFire, and SitePoint. There are new ones constantly popping up. Use your online marketing knowledge (aka your ability to use Google creatively) to find one new places to post your site or buy media space on a regular basis.

Create a small site rich in content about your layout/template in general. List it in different formats that apply to your layout to reach a wider audience. For a resume template, we may use HTML, PDF, ODT, INX (and other InDesign formats), DOC, and so on.

Once you have 4-5 templates on your site with a reliable support/payment system in place, begin finding places to buy media on to send traffic to your site. You may advertise it on Adwords, Bing/Yahoo, forums, Facebook and so forth. Who you’re going to advertise to will have to depend on who bought your layout’s existing templates. There’s a good chance that’s a good place to start, but this is very dependent on your product and many other factors. The key here is split testing as much as you can until you’re profitable, and then scale vertically or horizontally (or both.)

Having Trouble Finding Keywords? Zoom Out.

Posted by Methylated on May 16, 2009

When building your keyword lists, it’s easy to begin subconsciously thinking of your prospects and leads as keywords and phrases instead of real people. Keep in mind that you’re targeting a demographic, as opposed to specific keywords.

Don’t ask yourself what keywords would people looking for ProductX type into Google? — Instead, begin asking yourself what problems are people looking to fix, that ProductX might be a solution for?

Notice in the question that problems is plural. When targeting, aim much wider than the specific niche it caters to. You’ll be surprised what keywords end up converting.

(The following examples are simple, but effectively get the point across.)

If you’re targeting spyware, then there are likely many people who have no idea what spyware is, and are just looking for information on why their computer might be slow, or why their home page keeps changing every time they close IE.

What would somebody who might be interested in bizopp offers search for, besides “making money at home”? Perhaps a better job, or a professional resume writer. Maybe info on options for paying a tuition, or tips on how to save money.

Pay-Per-Click Keyword Basics

Posted by Methylated on February 25, 2009

Keyword research is one of the most important parts of affiliate marketing. Users will search differently depending on their mindset and what level they are in the buying process. We don’t want every click we can get – a common mistakes newcomers make – just clicks that convert.

Clicks that don’t convert may be too general. Sometimes the keyword is OK but doesn’t correspond with the ad. This can lead to the wrong kind of traffic, or the garnering of “curiosity clicks” – clicks just to see where the ad goes. If the ad sums up to nothing more than “wanna know a secret?” or “Dont Click Here” for instance.

The keyword, landing page and ad may not correspond with the right mindset of the searchee. A person looking for information on shoes might click every single link to find specific info about shoes. If your ad leads to a landing page that sells shoes, a user intending to figure out what the best running shoes are, or how to tie their shoe laces, is unlikely to just whip the CC out and buy what your LP is offering.

When I’m in search mode I hold ctrl (new tab) and click 10-20 search results that seem remotely related to what I’m looking for. The point? Don’t go too short tail unless you know what you’re doing.

Keyword Match Types

There are 3 keyword types: Broad, Phrase and Exact.

Exact is the precise query the user typed in Google.

Phrase is when your keywords appear in the same order, but may be prefixed or postfixed with other text.

Broad means your ad appears under anything the search engine deems remotely related to the keyword you’re bidding on.

If the keyword you’re bidding on is: cheap cat toys

Your ad will show under “broad” for the keywords:

  • cheap toys for cats
  • why arent cat toys cheap
  • cheap cat toys break
  • BrandX makes cheap ass cat toys

If we choose phrase match, these would trigger the ad:

  • where buy cheap cat toys
  • cheap cat toys
  • best cheap cat toys
  • cheap cat toys baldsville, NY
  • are cheap cat toys dangerous?

For exact match, only cheap cat toys would show our ad.

The fastest way to lose money with PPC is bidding on short tail broad keywords. Bidding for “toys” in broad or phrase match will burn through your daily limit in minutes.

You’ll match for searches like:

  • toy story dvd
  • donate my toys
  • recommended toys age 4
  • boy toys
  • bedroom toys lyrics
  • I Hate Toys
  • Toys R Us Locations
  • fixing broken toys

A very important feature in AdWords (and other PPC engines) is using negative keywords to prevent specific search results from displaying your ad. Your ad will be excluded from queries that include any of your negative keywords .

Some words you want to exclude include : Free*, Pictures, Pics, DIY or “Do It Yourself” and other howto keywords, downloads, etc. Of course, some of these might be crucial to your campaign (free for free trials, downloads for digital products, etc).

* It’s possible to have success using this for non-free products.

Structuring Adgroups & Keywords

Keywords should be tightly grouped. Ideally, you want 1 keyword with 1 ad linking to a specific landing page optimized just for that keyword and ad. Obviously this isn’t practical, but should represent your mindset as you’re setting up your campaign.

There are 2 things you’re aiming for. First, the keyword needs to appear in the title of the ad, in the ad copy, and in the display URL (the URL does not need to exist on the server, but the domain should match your destination domain). The ad’s destination URL should point to a landing page specifically tailored for the mindset the user searching for that keyword will be in.

For example, if you have a landing page that has a big red “Click Here To Order Now!” button on it, and you get a visitor searching for “Skin Care Product Reviews” – that user will bounce off your site (hit back) and continue searching. Therefore, you group all the “review” related keywords into one ad group, and link those to a review style landing page. Somebody searching for specific information about a specific product would go to another landing page just talking about that product (for example).

This isn’t always the case, and some landing pages will work just fine for most or all of your adgroups/keywords. There are also programs like SpeedPPC which make setting this up a snap. Yet Another Solution is to dynamically generate some elements on the landing page to make them more relevant to the keyword clicked. Showing the keyword in the title and header of the page for example, or displaying specific images based on the keyword the user came from, might help increase conversions.

That being said, have no more than 12 keywords per ad group, and create multiple ads around each keyword. Also be sure to have the “automatically display ads with higher CTR more frequently” option checked OFF in AdWords. This throws up split testing your ads.

Where to Find Keywords

The best way to find good keywords is to ask people how they would search for a particular product, but this isn’t feasible for most people. There are countless tools and services for doing keyword research, but in my experience, most aren’t required. They wouldn’t hurt, and some might help tremendously (such as KeywordSpy).

Google’s Free Keyword Tool does its job well. There are commercial services like KeywordDiscovery and Wordze, and you should check them out (some have free trials) eventually. Each uses a different database/means of obtaining their results, and might give you a better overall picture and more creative phrases to target. Some people use multiple sources, and this is a good idea if you can afford it. Don’t mistake free for ineffective. Google’s suggestion tool does the job and is probably the only tool you’ll need.

Google’s Search Based Keyword Tool (sktool) is a newer app that let’s you find keywords off a site (via URL). People who do organic SEO usually have a long period of stats and have optimized their sites for certain keywords. They might not always be optimized for converting keywords, but they may be worth looking into. If I’m completely stumped on what keywords to look for, I begin by running the top 5-20 sites ranking for the offer/product I’m promoting in this tool.

The desktop apps that “generate” or gather keywords are useful for brainstorming, getting suggestions. Some might be able to automatically jumble up keywords for you to create lists of misspellings, automatically let you prefix/postfix keywords with text, automatically add ” ” or [ ] around keywords, etc. If you’re looking for such an app, The Permutator by Boxer Software is nice, and if I recall correctly, free. It works natively on Windows, and perfectly on Linux using Wine or some Wine derivative. One can do all this grunt work by hand, and it’s a good idea to do so the first few times, for educational purposes.

If you’re on a budget, stick to free.

Keyword Testing

This can get expensive. You’ll need to test every keyword to see how it performs in regard to your ad and landing page, and how well it converts. One technique is going broad, then digging deep. This means just throwing broad keywords up, and then seeing what converts and optimizing for those. This works, but it’s too expensive for most people starting out. Going broad in a highly competitive niche where clicks cost $3/ea will deplete your budget before you have enough data to test or make a single dime back.

A cheaper technique is to focus primarily on long tail keywords. You’ll get much less traffic, but will spend less per click. The drawback is that it will take awhile to find converting clicks.

Keyword testing will go into its own paper, as it’s much too big to discuss in detail here. For now, be sure to see the CashTactics case study on keywords below.

Managing Keywords

Using the tools above, I save/export a dozen or so lists of keywords (both my own searches and whatever Google suggests) and then sit down with a (huge) cup of coffee and go through each one, organizing them into groups. How you group them is up to you.

Some people group them alphabetically (CashTactics? CDFnetworks? EarnersBlog? I forgot),

Some by whatever mindset the prospect would be in at the time he’s searching for that keyword (is he looking for information, what product to buy, or where to buy product X?)

and others just by subject or how syntaxically close the keywords are (i.e., all keywords with a certain word, of a certain length, beginning with a certain char or word, etc).

You can, and probably will, spend all day freting over the most efficient way to organize, but it comes down to actually just doing it. If you need to be lead, sort by by how related the keywords are in their own adgroups.

Adgroup “looking for reviews” might have all the “X2000 Review,” “X2000 vs Y5000,” “comparison skin cream” etc..

Adgroup “ready to buy” might have “ordery X2000 online,” “free trial Y5000,” “buy ABC free shipping” etc…

How you actually organize them is up to you. Use whatever you’re comfortable with. I personally love vim (text editor/God) and use it a lot for my keyword editing. I’ve been using Open Calc, others swear by Excel. You can use Notepad, TextMate, E, your own tool, a combination thereof, or whatever else would let you read/write text files and group together words. Just keep in mind that we’ll be dealing with a lot of data most of the time.

A lot of apps can export data in a format compatible with Excel, so it’s good to have around and learn. If you don’t have it, download a torrent, otherwise buy it or use Open Calc – a spreadsheets app in the OpenOffice suite. It’s free and not exactly like Excel, but for our purposes here it’s more than sufficient. It can open the same formats Excel can.

In these videos, the dude @ CashTactics shows off Excel http://vimeo.com/cashtactics/videos – This should be pretty useful and you probably don’t need to learn much beyond these basic features.

* Note to those new to Excel/OpenCalc. Many times you’ll be working with CSV files. Google isn’t consistent with the formatting of it’s CSVs, sometimes using TABs to separate the content, and other times using commas.

In OpenCalc, when you open a CSV file, you will be prompted on how you’d like to proceed, with a little preview of the results. For the files to open correctly, you must choose both “tabs” and “commas” as delimeters in the initial OpenCalc pop-up. otherwise all your rows will display together in the first row (shit will be smashed together, basically).

In Excel, CSV files open up with tabs being the delimeter instead of commas. Funny thing is CSV stands for Comma-Separated-Values, so why this is the default behaviour is beyond me. The best way to get around this is to rename the .csv file as .txt and re-open it in Excel. There’s likely an option somewhere in Excel for tweaking this, but renaming suffices for me.


Your First Attempt at PPC: A Basic Poll Campaign

Posted by Methylated on February 03, 2009

Using polls w/ PPC to make money is still profitable, but as always, it’s short term and gets tedious eventually. Nevertheless, it’s a basic technique, and a simple one to follow and implement if you’re just starting up with PPC. Here’s the basic outline of this common technique:

1) Create a poll landing page. The basic layout is having the question in big on top, and a picture in the center, with YES and NO buttons on the sides. The question is almost always yes/no but doesn’t have to be. The only rule is that its kept simple, i.e., true/false, agree/disagree, etc.

2) Find a few email/zip submit offers. You can try out other offers later on, but to begin, just find a bunch of email/zip submit offers related to your demographic. You wanna hook those up to your landing page and have them rotate to find the best converting offer.

3) Keyword Research! yay!

4) Launch campaign. At this point, the real work begins. You need to monitor your stats and constantly split test. Until you’re doing this, you might be losing money, or breaking even at best (unlikely). Split testing is what helps you remove the crud and make your campaign lean and focused on the clicks and keywords that are turning a profit.

5) Launch another! The amount of money you can make is really just dependent on how many (optimized) campaigns you have running. Being that these are short term (a week max), you’ll want to create as many as possible, as fast as possible.

(this will be updated with more details soon)

Basics on Improving CTR

Posted by Methylated on February 03, 2009

Click-Through Rate (or Click-Through Ratio) has a big influence on your Quality Score, and is also something most beginners get wrong. One of the most common newbie mistakes is putting thousands of keywords into an adgroup, and then slapping on a couple of ads before running the campaign. If only it were that easy…

This is where beginners realize how tedious PPC Affiliate Marketing can get. To me, this was a paradigm shift when I was starting out, and really made me sit down and write quality ads and really dissect my keyword list.

Improving CTR is done by making your ad copy, keywords, and LP more relevant to each other. Aim to make your campaign layout like this:

* Lots of adgroups
* Each adgroup has a dozen keywords (max)
* Each keyword is exact or phrase search. No broad match!
* Each adgroup has multiple ads
* Each ad has the keyword in the title, ad copy and display URL (doesn’t need to exist)
* Each ad links to a landing page that has the keyword in the title and on the page

This makes your ads laser targeted for the keywords users are searching for. They’re more likely to click, and your CTR rate will shoot up, increasing your Quality Score and lowering your Cost Per Click.

Ring Tones Mastered (garbage)

Posted by Methylated on January 18, 2009

NOTE From Zombie: I don’t remember where I illegally downloaded this from but it was apparently a 600 word .doc file “ebook” going around on Digital Point. The method s/he uses sucks, isn’t creative, is against most networks’ TOS, and is shady and immoral. Don’t do it. This is the type of stff that gives Digital Point and other forums a bad name. _Stop buying this shit!_

Quick Introduction
Thank you for purchasing the e-book. In this e-book you will find a black hat technique that is creative and profitable. Making money from it is quite simple; and requires no other experience. Not only that; but your earnings are well secure.

Step 1
For this method; we will be using COPEAC. As many of you should know; COPEAC is a well known affiliate network. It’s fairly easy to get accepted into also; they will just call you; answer a few simple questions and your in. Once you have an account at COPEAC; you may proceed to the second step.

Step 2
We want to focus on four cell phone offers that COPEAC provides. They are as follows:
*EXCLUSIVE* [X] – Glamtones (944)
*EXCLUSIVE* [X] – idoltones.us.com (2413)
Jamster – Mobile Games ++ (739)
Jamster – Top Realtones (FREE OFFER) ++ (741)

The campaign ID is right next to the title.

Each of those offers pay above $10 per pin submit; which is a fairly decent amount.

Step 3
Next you will find job websites. Any website where you can post jobs. I recommend:

CraigList
Kijiji
PostJobsFree

There are many more Job sites; the more you can find the better it is. Also; high traffic job sites that charge per job posting will net you more revenue.

After you have an account at those three job places; you will submit the job listed in Step 5.

Step 4
Make a message such as:

Hello,

We are a mobile phone ringtone company that is looking for participants who would like to make quick cash. We need our system to be tested on several participants to make sure that all is in check with the system. This will literally take about 10-20 minutes of your time; while we’ll send you a $300 check for the testing position. This requires no experience; and you can do it from the comfort of your home. All you need is to have a cell phone with text messaging enabled. If all goes smoothly with you; then we may decide to hire you for future testing; again, under the same terms. So; if you want to make some quick money; then send us an email; so you can get started!

Alright; so now you understand how we will round up them folks. Once they send you an email; your response will be:

Hello,

Thank you for considering the position. We can begin the testing with you immediately. Basically, what we will do is provide you with our companies URL. You will enter your phone number. Once you enter your phone number, you will receive a pin code to your phone. What we need to do is to make sure that the pin code we send you matches with the one in our system. So you will take that pin and enter it on our companies’ website. You will be testing 4 of our websites for us.

So, just provide us with your cell phone number so we can start.

Step 6
Well now they should reply saying that they are interested. You will send them your FOUR affiliate URLs. Try to make them no look like affiliate URLS. They will sign up through all 4 sites, earnings you revenue. Once they do so; you just forget about them. No need to answer their emails anymore.

Conclusion
This method has a lot of potential and can easily make big money. The more job sites you have; the more money you can make. If you actually pay for listings at top job sites; you can get 30-50 interested people a day. So just multiply 30-50 x $40; that is a lot of money to earn a day. Copeac will pay you weekly if you reach a total of $1,000 weekly; which won’t be a problem. Not to mention that once they send out payment; they do not reverse it.

Thank you for reading this e-book; and good luck.

AM Examples & Journals

Posted by Methylated on January 01, 2009

Feel free to [email me](mailto:z@incomezombie.com) any I’ve missed, or any you’ve done and would like added here.

_Most require being logged into [WickedFire](http://wickedfire.com/) to view._

- [Howto Create Ultra Targeted Ads and Highly Converting Campaigns](http://www.wickedfire.com/affiliate-marketing/35927-howto-create-ultra-targeted-ads-get-highly-converting-campaigns.html)
- [CashTactics (Various)](http://cashtactics.net/category/case-study/) has some excellent video guides
- [How I Made $95,000 in 2 Months With Adsense Referrals](http://www.punditx.com/think-for-yourself-ideas/how-i-made-95000-in-two-months-with-adsense-referrals/)
- [Offline To Online Marketing Methods](http://www.wickedfire.com/affiliate-marketing/39499-offline-online-marketing-methods.html)
- [Second Attempt at PPC Affiliate Marketing (Green Tea w/ Adwords)](http://internetbusinessdaily.net/second-attempt-at-ppc-affiliate-marketing/)
- [Next Big Thing in Web 2.0 (Arbitrage)](http://www.aojon.com/the-next-big-thing-in-web-20/)
- [Full Disclosure Arbi Campaign - Niche, keyword list, ads, everything](http://www.wickedfire.com/affiliate-marketing/9082-full-disclosure-arbi-campaign-niche-keyword-list-ads-everything.html)
- [Stupidly Simple Cash Cow (Offline marketing)](http://www.warriorforum.com/main-internet-marketing-discussion-forum/23145-heres-stupidly-simple-cash-cow-its-free.html)
- [Recipe For a $200k/year Job (Offline Marketing)](http://www.wickedfire.com/affiliate-marketing/21700-recipe-200k-per-year-job.html?highlight=case+study)
- [Affiliate Mini-Site Example](http://www.glowleaf.net/affiliate-mini-site-example/)
- [Credit Card Arbitrage](http://gradmoneymatters.com/2007/06/credit-card-arbitrage-plus-image-of.html)
- [1 Month $10,000 Profit All PPC Challenge](http://www.wickedfire.com/affiliate-marketing/9513-1-month-10-000-profit-all-ppc-challenge.html#post130680)
- [How to Make Millions with Debt Leads](http://www.wickedfire.com/affiliate-marketing/46224-how-make-millions-debt-leads.html)
- [Making Money Dummies Guide](http://www.wickedfire.com/affiliate-marketing/44099-making-money-dummies-guide.html)
- [Ad Blending and Fake News Placement Ads](http://www.wickedfire.com/affiliate-marketing/34012-case-study-ad-blending-fake-news.html)
- [We Are Going to do An Arbitrage Test (OP Deleted)](http://www.wickedfire.com/affiliate-marketing/2802-we-going-do-arbi-test.html#post31540)
- [Facebook Case Study: Christian Dating](http://bymay.com/facebook-case-study-christian-dating)
- [Facebook Case Study: Christian Dating PART 2](http://bymay.com/facebook-case-study-christian-dating-landing-page)
- [Easy Way to make $100K/year (Offline marketing)](http://www.wickedfire.com/affiliate-marketing/16559-easy-way-make-100k-year.html)
- [My First Real MoneyMaking Thread (Torrents)](http://www.wickedfire.com/affiliate-marketing/6320-ok-then-my-first-real-moneymaking-thread.html)

List of PPC Networks 1

Posted by Methylated on January 01, 2009

## Tier I ##
- [Google Adwords](http://adwords.com/)
- [Yahoo! Search Marketing (YSM)](http://marketingsolutions.login.yahoo.com/)
- [MSN AdCenter](http://adcenter.msn.com/)

## Tier II ##
- [Miva](http://miva.com)
- [Mirago (UK)](http://uk.mirago.com/)
- [Adbrite](http://adbrite.com/)
- [Kanoodle](http://kanoodle.com/)
- [Looksmart](http://looksmart.com/)
- [Search123](http://search123.com/)
- [Searchfeed](http://searchfeed.com/)
- [7search](http://7search.com)
- [ABCsearch](http://abcsearch.com)
- [GoClick](http://goclick.com/)
- [Findology](http://findology.com/)
- [Marchex AdHere](http://www.marchex.com/enhance-now-adhere/)
- [FindIt Quick](http://www.findit-quick.com/)

## Tier Dead ##
- EnHance (acquired by [Marchex Adhere](http://www.marchex.com/enhance-now-adhere/))
- Sprinks(Acquired by Google. Formerly for running ads on the About.com network, which you can now do in Adwords)

AM Case Studies

Posted by Methylated on January 01, 2009

Here are some Internet Marketing case studies. What better way to learn than from other people’s mistakes?
Feel free to [email me](mailto:z@incomezombie.com) any I’ve missed, or any you’ve done and would like added here.

_Most require being logged into [WickedFire](http://wickedfire.com/) to view._

- [Adwords vs YSM vs AdCenter I](http://www.wickedfire.com/affiliate-marketing/44358-case-study-quality-between-adwords-yahoo-adcenter.html)
- [Adwords vs YSM vs AdCenter II](http://www.wickedfire.com/affiliate-marketing/45411-case-study-2-quality-between-adwords-yahoo-adcenter.html)
- [Social Ads](http://www.wickedfire.com/newbie-questions/45242-social-ads-case-study.html)
- [PPC vs Social Network Case Study](http://www.cdfnetworks.com/pay-per-click-vs-social-network-case-study/)
- [CPA Site](http://www.wickedfire.com/affiliate-marketing/30802-cpa-site-case-study.html)
- [Blurry Ads](http://www.wickedfire.com/affiliate-marketing/34003-case-study-blurry-ads.html)
- [Thinking Like a Successful Affiliate](http://www.wickedfire.com/shooting-shit/28190-thinking-like-successful-affiliate-part-1-a.html)
- [Free Case Study by MarketingBully.com](http://freecasestudy.marketingbully.com/)

List of PPC Network Tracking Variables

Posted by Methylated on January 01, 2009

## [Google Adwords](http://adwords.com/)
- {keyword}
- **Also available (to tell if hit came from content or search, etc)**
- {ifsearch:search}
- {ifcontent:content}
- {placement}
- {creative}
- {keyword}

## [Yahoo! Search Marketing / Panama](https://login.marketingsolutions.yahoo.com/)
- Log in to your account and enable Tracking URLs. Yahoo! automatically appends the keyword.

## [MSN AdSense](http://adcenter.msn.com/)
- {QueryString}

## [ABCSearch](http://abcsearch.com/)
- <<TERMS_HTML>>

## [7Search.com](http://7search.com/)
- ###KEYWORD### (all caps)

## [Miva](http://miva.com/)
- Keyword variable no longer supported by Miva (used to be <<Keyword>>)

## [GoClick](http://goclick.com)
- {kw}

## [Kanoodle](http://kanoodle.com)
- :::query:::

## [Search123](http://search123.com)
- [K]

## [SearchFeed](http://searchfeed.com)
- [KEYWORD]

### [Click here to see a list of PPC Networks](http://incomezombie.com/34/list-of-ppc-networks) ###