Income Zombie

PPV (AKA CPV), though certainly not new, has been gaining attention in the AM scene lately. For doing market research, you can install ad supported software such as VombaToolbar on your computer to see exactly what ads the user is seeing. There are a few issues associated with this approach. Mac and Linux marketers may not be able to install these apps on their OS. But even if I was on Windows, and even though adware isn’t exactly spyware, I don’t want any of it on my machine. I used to write spyware and adware, and while I feel confident in understanding how these apps work internally and in how secure they are, I just don’t want anything extra running in the background. There are a few solutions for this.

I can dual boot, meaning install another OS on my machine, and reboot to go into it, do some testing, and then reboot again to go back into my primary OS. I never reboot (literally) unless I absolutely have to, because I hate closing my gazillion Firefox tabs (which I’ll probably never get to anyway, but that’s besides the point!) – so this isn’t ideal in my case.

Another solution would be to have a dedicated machine specifically for testing. This is OK, especially considering you can buy a Dell desktop for a few hundred bucks, conveniently preloaded with spyadware. I have enough machines running already, and don’t like the idea of having another box taking up space.

What to do? Virtualization. You can run another OS sandboxed inside your primary OS. This means I can work as usual in Mac or Linux (or Windows), and when doing research, run a program which will load a new instance of Windows inside a window, which I can install adware in, do my research, etc and then close (simulates a shutdown). Besides the convenience of not having to reboot or run another machine, I can load multiple OSes simultaneously – XP, Vista, 7, etc.

This is done using software like VirtualBox, or VMware. After installing these, you will of course need a Windows CD/DVD (or you can mount an iso) to install the OS. There are others,

VirtualBox
VMWare
VMware Fusion (Mac)
Parallels (Mac)

When building your keyword lists, it’s easy to begin subconsciously thinking of your prospects and leads as keywords and phrases instead of real people. Keep in mind that you’re targeting a demographic, as opposed to specific keywords.

Don’t ask yourself what keywords would people looking for ProductX type into Google? — Instead, begin asking yourself what problems are people looking to fix, that ProductX might be a solution for?

Notice in the question that problems is plural. When targeting, aim much wider than the specific niche it caters to. You’ll be surprised what keywords end up converting.

(The following examples are simple, but effectively get the point across.)

If you’re targeting spyware, then there are likely many people who have no idea what spyware is, and are just looking for information on why their computer might be slow, or why their home page keeps changing every time they close IE.

What would somebody who might be interested in bizopp offers search for, besides “making money at home”? Perhaps a better job, or a professional resume writer. Maybe info on options for paying a tuition, or tips on how to save money.

Sites and web services that you use constantly are better taken out of the browser and made individual processes on your desktop. This means that when you close the browser, or if it crashes, the sites you’re running individually (prosper202 for example) will not be affected. This is a major problem because nowadays we do most of our work in the browser.

Google Chrome solves this problem by making each tab/window an individual process. The problem with Google Chrome is that there really is no need to have the entire browser running just to view 1 site, which may be static. Instead, look into some of the apps created specifically for this task. These are termed Site-Specific-Browsers (SSB)s, and they’ve existed for a few years now.

There are alternatives but I use Mozilla Prism (or any of the alternatives). Prism is basically a minimal browser which is intended to display one site only (per instance of Prism). It also creates a desktop/start menu icon to quickly open that specific site/web app.

An excellent example of a web service that should be run off the browser is Google Calendar. I have this turned on full screen 24/7 on one of my desktops. I can restart Firefox every time it begins exhibiting its annoying memory leak feature, and the calendar will remain open and fast. Some other great services to keep running are your prosper202/tracking202 accounts, PPC accounts, SplitTester.com, and maybe some forums you frequent often.

Version Control like Subversion and git are tools used primarily by programmers to keep track of code, and to collaborate changes when working in a group. Each person in the group edits/adds code and then “checks it in” to the repository. Other people in the group can check in their changes, and fetch changes that have been checked in to the repository, meaning that everyone in the group stays in sync without having to zip up and email or FTP individual code changes between each other.

This tools are invaluable for programmers, but they can be used by anyone. You can use them to mange static sites … which is basically what your landing pages are.

Why Use Version Control Systems for Landing Pages?

You can work on multiple computers and devices, and your landing page will be in sync on each device.

You can edit your remote/live landing page from any computer, without having to FTP or SSH to your server.

This means you can make changes fast, almost instantanously.

Your landing pages and code are highly organized. These tools keep a log of your changes, so you can check the timestamp and see exactly what change on your landing page had what effect on your CTR/conversions.

Reliability. Using these tools, you’re automatically backing up every change you’re making to the LP. This also means that should you want to switch servers, or if your server goes down, you can quickly just sync your local landing page onto the new server and be back up and running in minutes.

You can sync landing pages between users. Great if you work in a group or you hire people to make edits for you.

What Are The Cons?

The biggest con is the learning curve. These tools can be a pain to learn because of confusing terminology and concepts, but deep down they are basic applications that simply sync changes between different machines. The difference is that they are meant to sync on a very frequent basis and are optimized and come with many features for handling text/code changes between multiple users, and between “development” (LP on your local computer) and “production” (your remote, live LP) machines.

About svn/git

Subversion, also known as svn is a popular and easy to use version control system. Git is a newer, distributed version control system that was created by Linus Trovalds to manage the Linux Kernel source tree. At its heart, git is very simple, but it can be extremely confusing to learn if you’re coming from an svn background. They both might seem the same at times, but they work differently. The main difference is that subversion has a central repository where all the code gets checked into. Git is distributed, meaning each user has their own repository, and can sync with any other user. I won’t go into detail because it’s not important for managing your LPs.

Example of How They Are Used

Here’s a direct example of how I use git to manage my LPs. I look at my landing page and decide that I’d like to change the ad copy, perhaps revise it and make it shorter. NORMALLY, I would login to my server using FTP and make the changes to the index.html (or whatever) file. Or I may change the file on my own PC and then login to the server and upload it. But here’s how I would do it using git:

I open index.html on my PC, and revise the ad copy.
I then check in my changes using 1 command, on my PC.
The changes are sent over to the remote server, and merged with the landing page. That’s it.

To check in changes, I just use this command:

git commit -a -m "revised ad copy, removed word 'free', highlighted some text in yellow"

This creates an anchor in my code that has the message above. This means that in my log files, I will see “July 1st 2009, revised ad copy, re…” and I can choose to undo this change anytime in the future.

I then “push” the changes to the server using

git push

That’s it on my part. Done.

What happens behind the scenes is, git connects to the repository on my web server and sends the changes over. The changes are examined and merged with the landing page on the web server and then the main live landing page is updated to reflect the changes. I literally can refresh the page as soon as I hit “git push” and can see the changes have taken place on the landing page.

svn is used the same way except I only need to do:

svn commit -m "revised ad copy, removed word ...."

This commits and pushes the changes automatically.

If you aren’t into typing in commands, there are git and svn interfaces for Windows.

http://code.google.com/p/tortoisegit/

I’ll go into setting these up for your landing page later this week. For now, see these:
http://git.or.cz/gitwiki/GitDocumentation

http://svnbook.red-bean.com/

http://biodegradablegeek.com/2009/03/how-to-maintain-static-sites-with-git-jekyll/

Keyword research is one of the most important parts of affiliate marketing. Users will search differently depending on their mindset and what level they are in the buying process. We don’t want every click we can get – a common mistakes newcomers make – just clicks that convert.

Clicks that don’t convert may be too general. Sometimes the keyword is OK but doesn’t correspond with the ad. This can lead to the wrong kind of traffic, or the garnering of “curiosity clicks” – clicks just to see where the ad goes. If the ad sums up to nothing more than “wanna know a secret?” or “Dont Click Here” for instance.

The keyword, landing page and ad may not correspond with the right mindset of the searchee. A person looking for information on shoes might click every single link to find specific info about shoes. If your ad leads to a landing page that sells shoes, a user intending to figure out what the best running shoes are, or how to tie their shoe laces, is unlikely to just whip the CC out and buy what your LP is offering.

When I’m in search mode I hold ctrl (new tab) and click 10-20 search results that seem remotely related to what I’m looking for. The point? Don’t go too short tail unless you know what you’re doing.

Keyword Match Types

There are 3 keyword types: Broad, Phrase and Exact.

Exact is the precise query the user typed in Google.

Phrase is when your keywords appear in the same order, but may be prefixed or postfixed with other text.

Broad means your ad appears under anything the search engine deems remotely related to the keyword you’re bidding on.

If the keyword you’re bidding on is: cheap cat toys

Your ad will show under “broad” for the keywords:

• cheap toys for cats
• why arent cat toys cheap
• cheap cat toys break
• BrandX makes cheap ass cat toys

If we choose phrase match, these would trigger the ad:

• where buy cheap cat toys
• cheap cat toys
• best cheap cat toys
• cheap cat toys baldsville, NY
• are cheap cat toys dangerous?

For exact match, only cheap cat toys would show our ad.

The fastest way to lose money with PPC is bidding on short tail broad keywords. Bidding for “toys” in broad or phrase match will burn through your daily limit in minutes.

You’ll match for searches like:

• toy story dvd
• donate my toys
• recommended toys age 4
• boy toys
• bedroom toys lyrics
• I Hate Toys
• Toys R Us Locations
• fixing broken toys

A very important feature in AdWords (and other PPC engines) is using negative keywords to prevent specific search results from displaying your ad. Your ad will be excluded from queries that include any of your negative keywords .

Some words you want to exclude include : Free*, Pictures, Pics, DIY or “Do It Yourself” and other howto keywords, downloads, etc. Of course, some of these might be crucial to your campaign (free for free trials, downloads for digital products, etc).

* It’s possible to have success using this for non-free products.

Structuring Adgroups & Keywords

Keywords should be tightly grouped. Ideally, you want 1 keyword with 1 ad linking to a specific landing page optimized just for that keyword and ad. Obviously this isn’t practical, but should represent your mindset as you’re setting up your campaign.

There are 2 things you’re aiming for. First, the keyword needs to appear in the title of the ad, in the ad copy, and in the display URL (the URL does not need to exist on the server, but the domain should match your destination domain). The ad’s destination URL should point to a landing page specifically tailored for the mindset the user searching for that keyword will be in.

For example, if you have a landing page that has a big red “Click Here To Order Now!” button on it, and you get a visitor searching for “Skin Care Product Reviews” – that user will bounce off your site (hit back) and continue searching. Therefore, you group all the “review” related keywords into one ad group, and link those to a review style landing page. Somebody searching for specific information about a specific product would go to another landing page just talking about that product (for example).

This isn’t always the case, and some landing pages will work just fine for most or all of your adgroups/keywords. There are also programs like SpeedPPC which make setting this up a snap. Yet Another Solution is to dynamically generate some elements on the landing page to make them more relevant to the keyword clicked. Showing the keyword in the title and header of the page for example, or displaying specific images based on the keyword the user came from, might help increase conversions.

That being said, have no more than 12 keywords per ad group, and create multiple ads around each keyword. Also be sure to have the “automatically display ads with higher CTR more frequently” option checked OFF in AdWords. This throws up split testing your ads.

Where to Find Keywords

The best way to find good keywords is to ask people how they would search for a particular product, but this isn’t feasible for most people. There are countless tools and services for doing keyword research, but in my experience, most aren’t required. They wouldn’t hurt, and some might help tremendously (such as KeywordSpy).

Google’s Free Keyword Tool does its job well. There are commercial services like KeywordDiscovery and Wordze, and you should check them out (some have free trials) eventually. Each uses a different database/means of obtaining their results, and might give you a better overall picture and more creative phrases to target. Some people use multiple sources, and this is a good idea if you can afford it. Don’t mistake free for ineffective. Google’s suggestion tool does the job and is probably the only tool you’ll need.

Google’s Search Based Keyword Tool (sktool) is a newer app that let’s you find keywords off a site (via URL). People who do organic SEO usually have a long period of stats and have optimized their sites for certain keywords. They might not always be optimized for converting keywords, but they may be worth looking into. If I’m completely stumped on what keywords to look for, I begin by running the top 5-20 sites ranking for the offer/product I’m promoting in this tool.

The desktop apps that “generate” or gather keywords are useful for brainstorming, getting suggestions. Some might be able to automatically jumble up keywords for you to create lists of misspellings, automatically let you prefix/postfix keywords with text, automatically add ” ” or [ ] around keywords, etc. If you’re looking for such an app, The Permutator by Boxer Software is nice, and if I recall correctly, free. It works natively on Windows, and perfectly on Linux using Wine or some Wine derivative. One can do all this grunt work by hand, and it’s a good idea to do so the first few times, for educational purposes.

If you’re on a budget, stick to free.

Keyword Testing

This can get expensive. You’ll need to test every keyword to see how it performs in regard to your ad and landing page, and how well it converts. One technique is going broad, then digging deep. This means just throwing broad keywords up, and then seeing what converts and optimizing for those. This works, but it’s too expensive for most people starting out. Going broad in a highly competitive niche where clicks cost $3/ea will deplete your budget before you have enough data to test or make a single dime back.

A cheaper technique is to focus primarily on long tail keywords. You’ll get much less traffic, but will spend less per click. The drawback is that it will take awhile to find converting clicks.

Keyword testing will go into its own paper, as it’s much too big to discuss in detail here. For now, be sure to see the CashTactics case study on keywords below.

Managing Keywords

Using the tools above, I save/export a dozen or so lists of keywords (both my own searches and whatever Google suggests) and then sit down with a (huge) cup of coffee and go through each one, organizing them into groups. How you group them is up to you.

Some people group them alphabetically (CashTactics? CDFnetworks? EarnersBlog? I forgot),

Some by whatever mindset the prospect would be in at the time he’s searching for that keyword (is he looking for information, what product to buy, or where to buy product X?)

and others just by subject or how syntaxically close the keywords are (i.e., all keywords with a certain word, of a certain length, beginning with a certain char or word, etc).

You can, and probably will, spend all day freting over the most efficient way to organize, but it comes down to actually just doing it. If you need to be lead, sort by by how related the keywords are in their own adgroups.

Adgroup “looking for reviews” might have all the “X2000 Review,” “X2000 vs Y5000,” “comparison skin cream” etc..

Adgroup “ready to buy” might have “ordery X2000 online,” “free trial Y5000,” “buy ABC free shipping” etc…

How you actually organize them is up to you. Use whatever you’re comfortable with. I personally love vim (text editor/God) and use it a lot for my keyword editing. I’ve been using Open Calc, others swear by Excel. You can use Notepad, TextMate, E, your own tool, a combination thereof, or whatever else would let you read/write text files and group together words. Just keep in mind that we’ll be dealing with a lot of data most of the time.

A lot of apps can export data in a format compatible with Excel, so it’s good to have around and learn. If you don’t have it, download a torrent, otherwise buy it or use Open Calc – a spreadsheets app in the OpenOffice suite. It’s free and not exactly like Excel, but for our purposes here it’s more than sufficient. It can open the same formats Excel can.

In these videos, the dude @ CashTactics shows off Excel http://vimeo.com/cashtactics/videos – This should be pretty useful and you probably don’t need to learn much beyond these basic features.

* Note to those new to Excel/OpenCalc. Many times you’ll be working with CSV files. Google isn’t consistent with the formatting of it’s CSVs, sometimes using TABs to separate the content, and other times using commas.

In OpenCalc, when you open a CSV file, you will be prompted on how you’d like to proceed, with a little preview of the results. For the files to open correctly, you must choose both “tabs” and “commas” as delimeters in the initial OpenCalc pop-up. otherwise all your rows will display together in the first row (shit will be smashed together, basically).

In Excel, CSV files open up with tabs being the delimeter instead of commas. Funny thing is CSV stands for Comma-Separated-Values, so why this is the default behaviour is beyond me. The best way to get around this is to rename the .csv file as .txt and re-open it in Excel. There’s likely an option somewhere in Excel for tweaking this, but renaming suffices for me.

I’m the only person I know who uses vim for grouping keywords. I tried Excel/Open Spreadsheets, but I find it overkill for starting out a campaign. I don’t suggest you begin using vi/vim if you don’t already know how to use it. Failure to heed this advice will lead to severe bruxism and a hole through the monitor.

For those that do use vim, here are two bindings I use to quickly turn a select line to phrase/exact match:

map <F7> :s:^\(.*\)$:[\1]<CR>
map <F8> :s:^\(.*\)$:"\1"<CR>

Select text -> F7 -> adds [ ] between all words. F8 surrounds words (or lines, rather) with ” ”
To quickly add [ ] to every single keyword, I press: gg + GV + F7

Using polls w/ PPC to make money is still profitable, but as always, it’s short term and gets tedious eventually. Nevertheless, it’s a basic technique, and a simple one to follow and implement if you’re just starting up with PPC. Here’s the basic outline of this common technique:

1) Create a poll landing page. The basic layout is having the question in big on top, and a picture in the center, with YES and NO buttons on the sides. The question is almost always yes/no but doesn’t have to be. The only rule is that its kept simple, i.e., true/false, agree/disagree, etc.

2) Find a few email/zip submit offers. You can try out other offers later on, but to begin, just find a bunch of email/zip submit offers related to your demographic. You wanna hook those up to your landing page and have them rotate to find the best converting offer.

3) Keyword Research! yay!

4) Launch campaign. At this point, the real work begins. You need to monitor your stats and constantly split test. Until you’re doing this, you might be losing money, or breaking even at best (unlikely). Split testing is what helps you remove the crud and make your campaign lean and focused on the clicks and keywords that are turning a profit.

5) Launch another! The amount of money you can make is really just dependent on how many (optimized) campaigns you have running. Being that these are short term (a week max), you’ll want to create as many as possible, as fast as possible.

(this will be updated with more details soon)

Click-Through Rate (or Click-Through Ratio) has a big influence on your Quality Score, and is also something most beginners get wrong. One of the most common newbie mistakes is putting thousands of keywords into an adgroup, and then slapping on a couple of ads before running the campaign. If only it were that easy…

This is where beginners realize how tedious PPC Affiliate Marketing can get. To me, this was a paradigm shift when I was starting out, and really made me sit down and write quality ads and really dissect my keyword list.

Improving CTR is done by making your ad copy, keywords, and LP more relevant to each other. Aim to make your campaign layout like this:

* Lots of adgroups
* Each adgroup has a dozen keywords (max)
* Each keyword is exact or phrase search. No broad match!
* Each adgroup has multiple ads
* Each ad has the keyword in the title, ad copy and display URL (doesn’t need to exist)
* Each ad links to a landing page that has the keyword in the title and on the page

This makes your ads laser targeted for the keywords users are searching for. They’re more likely to click, and your CTR rate will shoot up, increasing your Quality Score and lowering your Cost Per Click.

NOTE From Zombie: I don’t remember where I illegally downloaded this from but it was apparently a 600 word .doc file “ebook” going around on Digital Point. The method s/he uses sucks, isn’t creative, is against most networks’ TOS, and is shady and immoral. Don’t do it. This is the type of stff that gives Digital Point and other forums a bad name. _Stop buying this shit!_

Quick Introduction
Thank you for purchasing the e-book. In this e-book you will find a black hat technique that is creative and profitable. Making money from it is quite simple; and requires no other experience. Not only that; but your earnings are well secure.

Step 1
For this method; we will be using Copeac. As many of you should know; Copeac is a well known affiliate network. It’s fairly easy to get accepted into also; they will just call you; answer a few simple questions and your in. Once you have an account at COPEAC; you may proceed to the second step.

Step 2
We want to focus on four cell phone offers that COPEAC provides. They are as follows:
*EXCLUSIVE* [X] – Glamtones (944)
*EXCLUSIVE* [X] – idoltones.us.com (2413)
Jamster – Mobile Games ++ (739)
Jamster – Top Realtones (FREE OFFER) ++ (741)

The campaign ID is right next to the title.

Each of those offers pay above $10 per pin submit; which is a fairly decent amount.

Step 3
Next you will find job websites. Any website where you can post jobs. I recommend:

CraigList
Kijiji
PostJobsFree

There are many more Job sites; the more you can find the better it is. Also; high traffic job sites that charge per job posting will net you more revenue.

After you have an account at those three job places; you will submit the job listed in Step 5.

Step 4
Make a message such as:

Hello,

We are a mobile phone ringtone company that is looking for participants who would like to make quick cash. We need our system to be tested on several participants to make sure that all is in check with the system. This will literally take about 10-20 minutes of your time; while we’ll send you a $300 check for the testing position. This requires no experience; and you can do it from the comfort of your home. All you need is to have a cell phone with text messaging enabled. If all goes smoothly with you; then we may decide to hire you for future testing; again, under the same terms. So; if you want to make some quick money; then send us an email; so you can get started!

Alright; so now you understand how we will round up them folks. Once they send you an email; your response will be:

Hello,

Thank you for considering the position. We can begin the testing with you immediately. Basically, what we will do is provide you with our companies URL. You will enter your phone number. Once you enter your phone number, you will receive a pin code to your phone. What we need to do is to make sure that the pin code we send you matches with the one in our system. So you will take that pin and enter it on our companies’ website. You will be testing 4 of our websites for us.

So, just provide us with your cell phone number so we can start.

Step 6
Well now they should reply saying that they are interested. You will send them your FOUR affiliate URLs. Try to make them no look like affiliate URLS. They will sign up through all 4 sites, earnings you revenue. Once they do so; you just forget about them. No need to answer their emails anymore.

Conclusion
This method has a lot of potential and can easily make big money. The more job sites you have; the more money you can make. If you actually pay for listings at top job sites; you can get 30-50 interested people a day. So just multiply 30-50 x $40; that is a lot of money to earn a day. Copeac will pay you weekly if you reach a total of $1,000 weekly; which won’t be a problem. Not to mention that once they send out payment; they do not reverse it.

Thank you for reading this e-book; and good luck.

This is obviously Work-In-Progress

Autoresponder=An application that automatically responds to an email, instant message, text message, or any other form of communication, though it is usually referring to email responses. More advanced autoresponders have features such as scheduling responses, responding based on initial message, or split testing messages between groups of recipients.

Demo=Short for demographic, or audience.

White Label=See Host and Post

Media Buyer=Media in this context refers to ad space on a site. A Media Buyer is one who negotiates with a webmaster or agency to buy ad space on a site.

Direct Response (DR)=

Insertion Order (IO)=

Media Kit=

Rate Card=

Advertorial=This not-so-new type of advertisement is made to resemble an essay or an article, with the intention of appearing to have more authority than a standard ad. This is commonly seen in magazines, and now online, where it is uncommonly known as a farticle, or fake article.

Itinerary=

Farticle=Fake article – See Advertorial.

WSO=Rehashed Information Sold on Warrior Forum

Media Planner=

Ad Planner=

Guru=

Yield Optimization=

Run of Site (ROS)=

Run of Network (RON)=

Contextual Targeting=

Behavioral Targeting=

Pay Per Post=

Pay Per Tweet=

Retweet=

Co-Reg / Co-Registration Leads=Coreg leads are leads obtained simultaneously when a user is registering for another product. For example, a user signing up for a mailing list who may check a box for additional information on another product, is signing up as a coreg lead for that product. Co-registration leads are sometimes sold to marketers in the form of subscriptions to your mailing list. Your mailing list is piggy-backing on another (or multiple) lists.

Host and Post=Refers to creating and hosting a landing page yourself, and then sending the data (POSTing) from the form on that landing page to the advertiser; Also known as White Labeling or Deep Linking. The “deep link” is a link to the checkout page.

User Generated Content (UGC)=Any content that is generated by the user rather than by the machine. Some examples include reviews and comments, wiki pages, forum posts, etc.

Earnings Per View (EPV)=Synonymous with PPC’s Earnings Per Click, this refers to the amount earned per view.

Advertiser=

ACRU=Active Confirmed Registered User (eBay Partner Network, EPN). When a user signs up, confirms their account, and places a bid.

Bing=Formerly known as MSN Live Search.

AZN=Azoogle Network

Chargeback=

Cost Per Order (CPO)=Total or specific cost for fulfilling an individual order. A $1,000 ad campaign that yields 5 sales means the Cost Per Order is $200. A $1,000 ppc campaign that yields 1000 sales means the CPO is $1.

QCP=Quality Click Pricing (eBay Partner Network, EPN). See announcement on the EPN blog.

CRU=Confirmed Registered User (eBay Partner Network, EPN). When a user signs up and confirms their account. If they bid within 30 days, they become an ACRU.

Payout=Amount earned per lead or sale from an offer. Usually refers specifically to the affiliate’s cut. On many networks, if you’re pushing a high volume of leads, this number is negotiable.

Scale / Scaling=Expanding a campaign

Social Media=Vague term that refers to sites that provide user information in real life, such as Facebook, MySpace, Twitter, Hi5, etc. May also refer to the Social Network advertising platform SocialMedia, which uses a PPC model to display ads on Facebook and MySpace applications.

Tracking=Refers to using apps and/or other parameters (log files, query strings and other data) to determine the performance and status of a campaign. A campaign can be tracked extensively, giving you info such as the demographic, type of individual user (browser, country, time of day, etc), keywords used, or just tracked in terms of how profitable the campaign is. Also see Google Analytics and Prosper 202.

PPC-Coach=Paid Pay Per Click Affiliate Marketing forum.

Campaign=A project or work with an intended goal. A marketing campaign usually has a list of strategies and tactics, with an expected end result (profit!)

Landing Page=Usually referred to simply as “LP,” a landing page is where the visitor reaches after clicking your link in the search engine. This term is sometimes used interchangibly with Bridge Page.

Ad Copy=The words (either written or spoken) used in an advertisement; The body of the ad.

Adwords=Google’s advertising network: Official Site

Analytics=This may refer specifically to Google Analytics or to any web analytics programs (Quantcast, Mint, etc). These programs are used to record and analyze web page statistics such as visitors, Bounce Rate, pageviews, etc..

Conversion Path=A path laid out on the landing page that takes the visitor to a more specific landing page. Could be as simple as a question that asks the prospect to choose between two options, each going to a different landing page.

Conversion Rate=A ratio of clicks vs conversions. A 10% conversion rate means that out of every 100 visitors, 10 will [convert][#conversion]

PPC=See Pay-Per-Click

EPC=See Earnings-Per-Click

LP See Landing Page

YSM See Yahoo! Search Marketing

CJ See Commission Junction

CB See Clickbank

Clickbank=A marketplace for buying and selling intangible products (software, ebooks, etc): [Official Site][http://clickbank.com]

CTR See Click-Through Rate

Click-Through Rate=Also known as Click-Through Ratio

SEO See Search Engine Optimization Adsense

CPA=See Cost Per Action

CPC=See Cost Per Click

QS=See Quality Score

Quality Score=A score between 1-10 given to your landing page in Google Adwords. The score is an average of several different factors and have a big influence on your Cost-Per-Click. Generally, a higher relevancy = higher quality score = lower cost per click.

Keyword

Keyword List

Conversion

Lead=A lead is a connection between a prospect (customer) and a merchant (retailer). It can be an email submission, a big form to fill out, or any other means by which the prospect can gain more information about a product or a merchant. This is not to be confused with a sale, in which the prospect buys a product or a service. These generally have a higher Conversion Rate because they don’t require the user to submit a CC number.

Affiliate Network

Rate of Return=See Return-of-Investment

Return=See Return-of-Investment

Rate of Profit=See Return-of-Investment

ROI; ROR=See Return-of-Investment

AM=May mean Affiliate Marketing, Affiliate Marketer, or Affiliate Manager, depending on context.

Return Of Investment=The amount…

Outsource

Ebook=Electronic book. An intangible book. May or may not be available in print. Usually distributed in PDF format, but doesn’t have to be.

Keyword Destination URL

Display URL

Direct Track / Directtrack=A popular third party Affiliate Network Service. Used by big names such as Copeac and Ads4Dough

Tracking

Tracking Pixel

Third-Party Tracking Pixel

Tracking URL

ToS=Terms of Service

Dynamic Keyword=The keyword the prospect used to find the ad, inserted/passed to your landing page automatically by the ad network (such as Adwords or YSM)

Viral

Guerrilla Marketing

WF=Short for the Internet Marketing forum WickedFire

DP=Short for the Internet Marketing forum Digital Point

Contextual Link=A text link used between other words, like this link.

CPM=Cost Per Impression, or Cost Per Thousand (1000 impressions)

Creative

Banner

Suppression List=A list of email addresses of users who have opt-out of receiving ads from a specific network or for a specific offer. This is necessary for CAN-SPAM compliant mailing.

Commission Click Fraud Blog Affiliate Link / Affiliate URL Real-time Tracking Affiliate Agreement Affiliate Manager

Above The Fold=

Keyword Density=The ratio a specific word is used with other words. If the word “pie” has a keyword density of 5% in paragraph X, it is used 5 times within every 100 words.

Prosper202=A free, open source, standalone version of the [Tracking202][#tracking202] tracking software: [Official site][http://prosper202.com]

Tracking202=A hosted tracking service. Standalone is available as [Prosper202][#prosper202]

Cookie Stuffing

Meta Tags

h1 / header tags

Multi-Level Marketing

Linkbait

Linkback

Niche

PPL

PPS

Pay Per Lead

Pay Per Sale

Privacy Policy

Terms of Service

Recurring Commission

Reciprocal Linking

Keyword Tool

SPAM

CAN-SPAM Act

Mailing

Super Affiliate

Linkbuilding / Link Building

Do Not Follow / donotfollow

Do Follow / dofollow

Sitemap

Text Link

Bounce Rate

Tier-two PPC Networks

Unique User

Pageview

Server

Host (sometimes referred to as ‘Web Host’)

Managed Hosting

Unmanaged Hosting

Domain name (may be referred to as just ‘domain’)

Registrar

GoDaddy

Namecheap

Hostgator=A popular hosting company, particularly for shared hosting. Official Site

VPS=Short for Virtual Private Server. This is basically a dedicated server as far everyone is concerned, but shares hardware with other clients on the system. Each client has their own portion of the system’s resources, and each is given complete access to these resources, including choice of OS (usually) and apps running on the server. This is a good compromise between the limitations shared hosting suffers from, and the hefty price Dedicated Hosting generally goes for.

Dedicated Server

Webmaster

Admin

Associate

Publisher=Another name for an Affiliate. If you’re reading this and you’re interested in affiliate marketing, there’s a good chance you are or plan on being, a publisher.

Auto-Approve

Charge Back

Refund

Cookies

Cost Per Order (CPO)

CPO

Opt-in

Double Opt-in

Opt-out

Merchant

Advertiser

Impression

Performance-based Marketing

Spider

Google Slap

Tracking Code

Minimum Bid

Copywriting

Elance

Coding / Programming

Redirect

Apache

PHP

CPV

Customer Bounty

Google Cash=The name of an ebook and method which was one of the first to describe affiliate marketing with PPC advertising with [Google Adwords][#adwords]. It used Direct Linking and may now refer to the technique of Direct Linking.

Direct Linking

SocialMedia

Social Network

Directory

Hit=A visitor to your website. “I got 3000 unique hits today!” means “I got 3000 new, unique, visitors to my site today!”

Nameserver

Brick-and-Mortar Business

Bandwidth

Traffic

AIDA Attention, Interest, Desire, Action

ADIAS AIDA + Satisfaction

Social Bookmarking

SERP=Short for Search Engine Results Page.

Search Engine Results Page

Search Marketing

PPC Coach

Wordtracker

Keyword Elite

Wordze

Google Dance Presumably it’s during an update of some sort(or sometimes it’s just random), but there’s no rhyme or reason to it that’s discernible.

Squirt

Madlib

Supplemental Links

PR

PageRank

TSPR Topic Sensitive Page(the thing) Rank

Sitewide Link

Google Bowling

Algo / Algorithm

inbound link

outbound link

splog

Blog Farm

White Hat

Black Hat

Blue Hat

Grey Hat

Syndk8

WMW (webmaster world)

BHW (Blackhat world)

bad neighborhood >> better neighborhood >> money neighborhood.

Thin Site

Thin Affiliate Site

De-Index

Scraped / Scraper / Scrapping

Spinning Content / Article Spinner

RSS

Feed

Atom

Fire sale (or Firesale) – Something going for a significantly discounted price, usually not for much profit, as in selling assets when going out of business (an “out of business” sale).

Pingback

Traceback

Exploit

XSS

MySQL Injection

API

Script

Automate

Parked Domain

Domain Parking

Captcha

MySQL

database

LSI

Parasite Hosting

BANS

Wordpress=A popular blogging platform. Official site: [http://wordpress.org][http://wordpress.org]

Joomla

Drupal

htaccess

Aged Domain

Quality Citations: (Aaron Wall)

PR Silo

Interlinking

Internal Link

Anchor Text Tunneling Anchor Text Tunneling… Site A => Site B => Site C if Site A links to Site B with the “widgets” keyword, and site B links to C with “widgets”, there is added benefits

Synergy Links

reciprocal link exchange

Link Authority

Subdomain

Subdirectory

Submission

3 Way Linking

301 Redirect

302 Redirect

mod_rewrite

AJAX=Asynchronous Javascript And XML

Referer (Referrer)

Anchor Text

Peel-Away Ad

Skyscraper

Redirect

Whois Info

Permalink

Slug=Synonym for Permalink

Pretty URL=Synonym for Permalink

SEO URL=Synonym for Permalink

Robots.txt

TLD

Top Level Domain

Link Velocity

CMS

Content Management System

Page relevancy

Site Relevancy

Ping / Pinging

Uptime=Amount of time a computer has been on (”up”), minus any reboots. Uptime is important for web hosting, as any downtime on the host means your site is inaccessible.

Trustrank

MFA=Made For Adsense. A Made For Adsense site is a site that primarily contains AdSense ads, or that contains content but aims for the goal of getting the user to click Adsense ads. This can take the form of having content with an AdSense block that resembles the sites native layout.

YPN=Yahoo! Partner Network

EPN=Ebay Partner Network

TOS=Terms of Service

Keyword Density=A measurement of how often a keyword is repeated in ratio to every other word in the doc. For example, the word “blah” has a density of 10% in essay that is 1000 words long and has the word “blah” in it 100 times.

KD=Short for (Keyword Density)[#keyworddensity]

RPV=Short for (Revenue Per Visitor)[#revenuepervisitor]

Organic traffic=Traffic that comes naturally, from search engines. People finding your site via search, without your active promotion.

Payout=The commission or amount per lead you get for each conversion

PPV=Short for (Pay Per View)[#payperview]

Pay-Per-View=Raw is War

Content Network=A network of websites that display (relevant) ads. An example of this is the big network of sites that run Adsense. Enabling your PPC campaign on the content network will mean your PPC ads show up on revelant sites in the Adsense network.

Search Partners=Ads will show up on the results page of these other search engines that the specific SE you’re using is partnered with, usually meta-search engines like Dogpile.com or Mamma.com

Meta-Search Engine=A search engine that shows results aggregated from other search engines in its results page. Examples are Dogpile or Kayak.

Ask (or Ask.com, or Ask Jeeves)=The search engine that never was.

Placement Ads=A featured in (Adwords)[#adwords] to have your ads placed on categories of sites (football, etc), or specific sites (NYTimes.com, About.com, etc)

Revenue Per Visitor=An rough estimate of how much revenue each visitor is bringing in. Can be used to predict outcome of traffic fluctuations. RPV = Revenue / impressions.

Profit margin=Synonym for net profit

E-gold=Digital Gold Currency. A form of currency that fluctuates with the prices of gold, and backed up by gold. Everything is handled online, with no tangible gold being exchanged between members. Excellent for Money Laundering.

Drop Shipping=Having a product shipped directly from a manufacturer or supplier to a customer, bypassing the retailer. Amazon is an example of a drop shipper (or at least they in the beginning). Products you order from their are processed by them, but sent over to you by a drop shipper.

View-through Conversion Tracking – Tracks the number of conversions within 30 days after a user has seen your ad (saw ad once but did not click. came back 30 days later etc).

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=160784